博士畢業(yè)于華東師范大學(xué)文學(xué)與傳媒專業(yè)，美國辛辛那提大學(xué)訪問學(xué)者，具有社會(huì)學(xué)、傳播學(xué)、政治學(xué)、設(shè)計(jì)學(xué)等多學(xué)科知識背景，以跨學(xué)科研究為專長，長期從事品牌策劃與設(shè)計(jì)創(chuàng)新等研究與實(shí)踐工作。主持國家社會(huì)科學(xué)基金藝術(shù)學(xué)項(xiàng)目和江蘇省社會(huì)科學(xué)基金項(xiàng)目，出版專著《產(chǎn)品的視覺性與文化實(shí)踐》，獲江蘇省哲學(xué)社會(huì)科學(xué)優(yōu)秀成果二等獎(jiǎng)，在文藝研究、裝飾、藝術(shù)設(shè)計(jì)研究、美術(shù)與設(shè)計(jì)、藝術(shù)百家、山西大學(xué)學(xué)報(bào)、人文地理等CSSCI期刊上發(fā)表多篇論文，并有論文被人文復(fù)印報(bào)刊資料全文轉(zhuǎn)載。

Bao Yixi is a Professor at the School of Design, Jiangnan University, doctoral supervisor. Her main research areas are design sociology, service and experience design, brand strategy and design innovation. She got her Ph.D. from East China Normal University, majoring in literature and media. Work as a Visiting Scholar at the University of Cincinnati, USA. With multidisciplinary knowledge background in sociology, communication, political science, and design, interdisciplinary research is her specialty. She engaged in brand planning, design innovation, and other research and practical work in the long term. She presided over the art project of the National Social Science Foundation and the Project of the Jiangsu Social Science Foundation, published the monograph "Product Visuality and Cultural Practice," and won the second prize in Jiangsu Philosophy and Social Sciences. Also, she published many papers in CSSCI journals such as Literary and Art Research, Decoration, Art Design Research, Art and Design, Artists, Journal of Shanxi University, Human Geography, and other high qualified journals. Moreover, some papers were reprinted in full by humanities photocopying newspapers and periodicals.